{"id":355,"date":"2022-06-07T03:26:37","date_gmt":"2022-06-07T03:26:37","guid":{"rendered":"https:\/\/www.wigcost.com\/?p=355"},"modified":"2022-06-07T03:26:37","modified_gmt":"2022-06-07T03:26:37","slug":"hairdresser-michelle-sultan-talks-about-her-involvement-with-imbue","status":"publish","type":"post","link":"https:\/\/www.wigcost.com\/?p=355","title":{"rendered":"Hairdresser Michelle Sultan talks about her involvement with Imbue"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.wigcost.com\/wp-content\/uploads\/2022\/05\/91hk5u88.jpg\"><strong>Award-winning celebrity hairdresser Michelle Sultan is the creative director and brand ambassador of new curly girl range Imbue<\/strong><img decoding=\"async\" src=\"https:\/\/www.wigcost.com\/wp-content\/uploads\/2022\/05\/wO2ytlm3.jpg\"><img decoding=\"async\" src=\"https:\/\/www.wigcost.com\/wp-content\/uploads\/2022\/05\/UmJ68g8i.jpg\"><\/p>\n<p><strong>Is Imbue a black owned brand?<\/strong>Imbue isn\u2019t not black owned.&nbsp; It is a range for all curly hair types&nbsp; from 3A to 4C, regardless of race. &nbsp;<\/p>\n<p><strong>Why did you get involved with the brand?<\/strong>I am a hairdresser and specialise in afro hair and I have worked with all hair types for the last 20 years, so it was important for me to be involved with a brand that celebrated all curly hair types.&nbsp;&nbsp;<\/p>\n<p><strong>Did your experience as a hairdresser help in formulating Imbue, if so, what were your requirements?<\/strong>100%, I always wanted to make sure that there was a product for all hair curl types and that they were curl method approved The Imbue range is heavy on moisture levels which I am really pleased about.<\/p>\n<p><strong>What is the USP of the brand?<\/strong>Celebrating all curl types and giving a positive message to people with curly hair about embracing their curls.&nbsp;&nbsp;<\/p>\n<p><strong>What is\/are your hero product(s)?<\/strong><strong>(\uffe18.99\/400ml)<\/strong> as its super gentle for cleansing.&nbsp; This product excites me as the curly girl method often doesn\u2019t include shampoo, but I love the feeling of clean hair, but I need to use a shampoo that\u2019s not drying, and will nourish my curls without leaving them stripped of moisture.&nbsp;<\/p>\n<p><strong>Many natural hair products are formulated for Curl 3 types by concentrating on curl formation\/pattern, is Imbue really suitable for 4C coils? Which products would you recommend?<\/strong><strong>(\uffe18.99\/100ml)<\/strong><strong>(\uffe112.99\/300ml) <\/strong>is another great one to use.&nbsp;<\/p>\n<p><strong>Where can we find the products?<\/strong>www.imbuecurls.co.uk&nbsp;and Lookfantastic.com<\/p>\n<p>More black haircare brands to know&#8230; <\/strong><img decoding=\"async\" src=\"https:\/\/www.wigcost.com\/wp-content\/uploads\/2022\/05\/707rmcE2.jpg\">New sanitary tool to soothe your scalp<\/strong><img decoding=\"async\" src=\"https:\/\/www.wigcost.com\/wp-content\/uploads\/2022\/05\/q8X1oR5z.jpg\">Design Essentials Natural Coconut &#038; Monoi<\/strong><img decoding=\"async\" src=\"https:\/\/www.wigcost.com\/wp-content\/uploads\/2022\/05\/kM2Vw9Dy.jpg\">Are you suffering from &#8216;pink wig amazonhumidity hair&#8217;?<\/strong><img decoding=\"async\" src=\"https:\/\/www.wigcost.com\/wp-content\/uploads\/2022\/05\/410L1eNW.jpg\">Hair mask 101<\/strong><img decoding=\"async\" src=\"https:\/\/www.wigcost.com\/wp-content\/uploads\/2022\/05\/02Ehsxpy.jpg\">Dos &amp; Don\u2019ts: Beach bummin\u2019 with dreadlocks<\/strong><img decoding=\"async\" src=\"https:\/\/www.wigcost.com\/wp-content\/uploads\/2022\/05\/9msaGF9S.jpg\">Black is beautiful<\/strong><br \/>(light blue wig) (shawty wig) <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Award-winningcelebrityhairdresserMichelleSultanisthecreativedirectorandbrandambassadorofnewcurlygirlrangeImbueIsImbueablackownedbran<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[69],"class_list":["post-355","post","type-post","status-publish","format-standard","hentry","category-wig-care","tag-pink-wig-amazon","entry"],"_links":{"self":[{"href":"https:\/\/www.wigcost.com\/index.php?rest_route=\/wp\/v2\/posts\/355"}],"collection":[{"href":"https:\/\/www.wigcost.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wigcost.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wigcost.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wigcost.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=355"}],"version-history":[{"count":1,"href":"https:\/\/www.wigcost.com\/index.php?rest_route=\/wp\/v2\/posts\/355\/revisions"}],"predecessor-version":[{"id":365,"href":"https:\/\/www.wigcost.com\/index.php?rest_route=\/wp\/v2\/posts\/355\/revisions\/365"}],"wp:attachment":[{"href":"https:\/\/www.wigcost.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wigcost.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wigcost.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}